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Segmenting Drupal Users By Role in Google Analytics

Posted by stuporglue on Mar 26, 2010 in Programming, Projects

We use Google Analytics and Drupal at work. We have been tracking our website usage for quite a while now, but we had no idea what percentage of our visitors were staff. We have 13 main locations, so IP filtering could’ve gotten us most of the way, but staff members do work from home and on the road quite a bit too. In the end I decided that the best route would be to use Google Analytics _setCustomVar funcitons to record the data we wanted. Staff members at work have the role “staff”, so that’s what I wanted to select…Read the Rest

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